Who we are

Effini is a data science organisation with a big goal: to help any organisation take control of their data and gain real value and insight from it. We are a team of enthusiastic and talented people committed to making a difference.

The people who work with us are curious, imaginative and problem solvers.  We don’t do data science for the sake if it, we want to bring real solutions to our clients, improving their use and understanding of data as we go.

Although many of us work remotely, we’re based out of the Bayes Centre in Edinburgh, an innovation centre for Artificial Intelligence and Data Science.

Our team

Need tips on the best sourdough starter?  Want advice on some great Scottish hillwalks?  We’ve got you!  We also bring expertise in Data Science, Software Engineering, Education and Strategic Delivery and Communications.


A.N. Other

Even when we’re not actively recruiting, we are always keen to hear from anyone who feels they have something to bring to our team.

Emma Nylk – Colour CloseUp

Emma Nylk

Data Educator

Educational expert, beach loving mum. Chocoholic and an Excel virtuoso.

Jon Date – Colour CloseUp

Jon Date

Digital Communications Specialist

Cactus cultivator, DnD world builder and communications specialist, with a love of books and an inclination for obtaining more dice.


John Bell

Data Educator

Hillwalker, cyclist, wannabe blues guitarist and data whizz.


Chris Wilson

Head of Engineering

Technical leader, developer & dad. Connoiseur of sourdough & other bread products, and generally a food & drink fanatic.

Eleanor Mitchell – Colour CloseUp

Eleanor Mitchell

Data Analyst

Recent couch to 5k jogging convert, labrador owner and alto singer applying 30+ years of industrial experience to help organisations to develop data strategies.

Dymock Brett – Colour CloseUp

Dymock Brett

Software Engineer

Sometime scrabble player and perpetual planner of round-the-world road trips.

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Karen Jewell

Data Scientist

Sudoku solver, long-distance runner, and curious analyst with a sweet tooth.

Jo – Colour CloseUp

Jo Watts

CEO & Founder

Lapsed astrophysicist, mum, squash player, oboist, tea drinker and data governance whizz.


Sam Rhynas

COO & Head of Data

Yarn enthusiast, hillwalker, bug finder and data wrangler extraordinaire.

Kamal Kaskasoli – Colour CloseUp

Kamal Kaskasoli

Software Engineer

Hillwalker, foodie, film buff. Coffee fuelled developer with a houseplant obsession.



VP of Afternoon Snoozes

Sock stealer extraordinaire, ball chaser and pom pom eater. Regularly seen snoozing on Zoom calls.

All the latest news...


effini’s 5th Birthday!

Happy birthday to us – we’re 5! It’s been a fantastic journey – terrifying, exciting, tiring & inspiring. There’s been highs, and lows, and a…

Week Note: 20 Jun 2022

The last few weeks have been a bit hectic around a really exciting activity – the launch of our new brand and website!

Weeknote: 15 Jun 2022

The first week back after a great trip away to the hills and it’s been a busy one. The Women in Data Science learning event…

Join Us

Want to find out more about roles we are recruiting for at the moment?