Who we are


The people who work with us are curious, imaginative and problem solvers. We don’t do data science for the sake if it, we want to bring practical solutions to our clients, improving their use and understanding of data as we go.
Although many of us work remotely, we’re based out of the Bayes Centre in Edinburgh, an innovation centre for Artificial Intelligence and Data Science.
Our team
Need tips on the best sourdough starter? Want advice on some great Scottish hillwalks? We’ve got you! We also bring expertise in Data Science, Software Engineering, Education and Strategic Delivery and Communications.

Jo Watts
CEO & Founder
Lapsed astrophysicist, mum, squash player, oboist, tea drinker and data governance whizz.

Kamal Kaskasoli
Software Engineer
Hillwalker, foodie, film buff. Coffee fuelled developer with a houseplant obsession.

John Bell
Data Educator
Hillwalker, cyclist, wannabe blues guitarist and data whizz.

Chris Wilson
Head of Engineering
Technical leader, developer & dad. Connoiseur of sourdough & other bread products, and generally a food & drink fanatic.

Sam Rhynas
COO & Head of Data
Yarn enthusiast, hillwalker, bug finder and data wrangler extraordinaire.

Dymock Brett
Software Engineer
Sometime scrabble player and perpetual planner of round-the-world road trips.

Emma Nylk
Data Educator
Educational expert, beach loving mum. Chocoholic and an Excel virtuoso.

Lola
VP of Afternoon Snoozes
Sock stealer extraordinaire, ball chaser and pom pom eater. Regularly seen snoozing on Zoom calls.
All the latest news...
Meet the team: Lola the dog
Effini Christmas Get-Together
Meet the team: Sam Rhynas
