Who we are

Effini is a data science organisation with a big goal: to help any organisation take control of their data and gain real value and insight from it. We are a team of enthusiastic and talented people committed to making a difference.

The people who work with us are curious, imaginative and problem solvers.  We don’t do data science for the sake if it, we want to bring practical solutions to our clients, improving their use and understanding of data as we go.

Although many of us work remotely, we’re based out of the Bayes Centre in Edinburgh, an innovation centre for Artificial Intelligence and Data Science.

Our team

Need tips on the best sourdough starter?  Want advice on some great Scottish hillwalks?  We’ve got you!  We also bring expertise in Data Science, Software Engineering, Education and Strategic Delivery and Communications.


Chris Wilson

Head of Engineering

Technical leader, developer & dad. Connoiseur of sourdough & other bread products, and generally a food & drink fanatic.


Kamal Kaskasoli

Software Engineer

Hillwalker, foodie, film buff. Coffee fuelled developer with a houseplant obsession.



VP of Afternoon Snoozes

Sock stealer extraordinaire, ball chaser and pom pom eater. Regularly seen snoozing on Zoom calls.

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John Bell

Data Educator

Hillwalker, cyclist, wannabe blues guitarist and data whizz.

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Jo Watts

CEO & Founder

Lapsed astrophysicist, mum, squash player, oboist, tea drinker and data governance whizz.

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Sam Rhynas

COO & Head of Data

Yarn enthusiast, hillwalker, bug finder and data wrangler extraordinaire.


Emma Nylk

Data Educator

Educational expert, beach loving mum. Chocoholic and an Excel virtuoso.


Dymock Brett

Software Engineer

Sometime scrabble player and perpetual planner of round-the-world road trips.

All the latest news...

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Meet the team: Sam Rhynas

For our Meet the team post this week, we are getting to know COO Sam Rhynas. She talks about knitting, the outdoors, and a passion…

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Want to find out more about roles we are recruiting for at the moment?