Who we are

Effini is a data science organisation with a big goal: to help any organisation take control of their data and gain real value and insight from it. We are a team of enthusiastic and talented people committed to making a difference.

The people who work with us are curious, imaginative and problem solvers.  We don’t do data science for the sake if it, we want to bring practical solutions to our clients, improving their use and understanding of data as we go.

Although many of us work remotely, we’re based out of the Bayes Centre in Edinburgh, an innovation centre for Artificial Intelligence and Data Science.

Our team

Need tips on the best sourdough starter?  Want advice on some great Scottish hillwalks?  We’ve got you!  We also bring expertise in Data Science, Software Engineering, Education and Strategic Delivery and Communications.


Kamal Kaskasoli

Software Engineer

Hillwalker, foodie, film buff. Coffee fuelled developer with a houseplant obsession.

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John Bell

Data Educator

Hillwalker, cyclist, wannabe blues guitarist and data whizz.


Jon Date

Digital Communications Specialist

Cactus cultivator, DnD world builder and communications specialist, with a love of books and an inclination for obtaining more dice.



VP of Afternoon Snoozes

Sock stealer extraordinaire, ball chaser and pom pom eater. Regularly seen snoozing on Zoom calls.

Eleanor Mitchell – Colour CloseUp

Eleanor Mitchell

Data Analyst

Recent couch to 5k jogging convert, labrador owner and alto singer applying 30+ years of industrial experience to help organisations to develop data strategies.


Emma Nylk

Data Educator

Educational expert, beach loving mum. Chocoholic and an Excel virtuoso.

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Jo Watts

CEO & Founder

Lapsed astrophysicist, mum, squash player, oboist, tea drinker and data governance whizz.


Dymock Brett

Software Engineer

Sometime scrabble player and perpetual planner of round-the-world road trips.

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Sam Rhynas

COO & Head of Data

Yarn enthusiast, hillwalker, bug finder and data wrangler extraordinaire.


Chris Wilson

Head of Engineering

Technical leader, developer & dad. Connoiseur of sourdough & other bread products, and generally a food & drink fanatic.

All the latest news...


Meet the team: Jo Watts

For this weeks Meet the Team, we are talking to effini’s CEO, Dr Jo Watts. We chat about her background looking to the stars, to…

Meet the team: Jon Date

For this weeks Meet the team, we chat with Jon Date, effini’s Digital Communication Specialist. We talk about understanding the data world from a journalistic…

Meet the team: Dymock Brett

In this week’s Meet the team, we are chatting with Dymock Brett, one of effini’s software engineers. We talk about using Python, building your skill-set…

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