Insight and Opportunity

Inspire innovation

Imagine being able to quickly view your data and easily use it to both prioritise the most important things your business needs today and help you anticipate the future? Or spot insights to advise on potential business opportunities, or risks. Using advanced analytics techniques, we use data modelling and artificial intelligence to:

  • spot insights about your customers to help connect in a more meaningful way

  • predict demand to support your planning and resourcing

  • identify and drive opportunities for innovation

Our data scientists make identifying insights in your data straightforward and accurate. Capturing intelligence from across your organisation and applying advanced analytics, machine learning and artificial intelligence, we turn data into actions.

Building deeper customer relationships

Many organisations don’t realise that hidden in their data, they have information that will help them understand their customers and clients so much better. Data scientists specialise in finding patterns, behaviour and insights, revealing the story your data is trying to tell you.



Our client had a luxury brand with a complex mix of clients. By uncovering previously unseen patterns and characteristics, our analysis informed the creation of personas for a range of markets and demographics. This shaped the implementation of distinct loyalty schemes for different audiences, improving the customer experience as well as growing revenue.



Our call center client was struggling to manually create rotas with the correct ratios of qualified staff on duty 24/7, without wasting resources in quiet periods. Data scientists captured insights on inbound call levels and types of enquiry, by season, day and time, then defined an algorithm to predict optimal staffing levels in advance. This supported effective planning to minimise wastage, regulatory compliance and improved customer service.

Effective forecasting

By using data collected historically, organisations can anticipate the future. They can maximise opportunities and reduce losses with proactive planning of tasks like stock levels and staffing. Our Data Scientists can build predictive models to inform and support strategic approaches.

Predictive modelling enabling innovation

As your level of data maturity grows, so too does the opportunity to really enhance how data can help you through the use of artificial intelligence and machine learning techniques. By creating algorithms based on previous outcomes, you can more proactively manage your business and achieve your business goals.



In partnership with other organisations, our data scientists are working on an innovative project to improve forecasting of water quality. This involves working with multiple data sources such as weather patterns and underwater sensors. Machine learning is applied to anticipate water quality in advance, with this innovation having the potential to provide alerts for environmental agencies and members of the public.

Data Opportunity Review

For organisations looking to understand how advanced Data Analytics and Artificial Intelligence could transform their business, we offer a Data Opportunity Review. A high level review of data and goals, we look to align with the business strategy at every point. As the first stage of a full Data Strategy definition, it offers a cost effective approach to getting started.

Contact us to chat through how a Data Opportunity Review could inspire innovation and use data to support your business goals