Award-winning Scottish angel investor Equity Gap could see the growing importance of having a robust understanding of data, both for its own business and for the businesses in which they invest.
These companies ranged in both sectors and stages of growth, so they needed a time and cost-efficient approach which worked for all. To do so, they turned to effini.
Equity Gap had worked closely with effini to strengthen their own data strategy but needed a different approach to introduce key concepts and the best practices to their portfolio. Some of these companies already had an appreciation of the role of data in their business, others had not considered what data they were generating or what to do with it. Training would have to be flexible to reflect the role of data in different sectors and companies at different stages of growth.
effini developed a programme of workshops to help any business navigate their data, covering topics including:
A blend of in-person and online events were used to make sure each business could benefit from the full series of workshops.
Attendees ranged from technical leads and marketing managers through to finance managers and CEOs. They came with a huge range of questions including what specific data terminology meant, how to apply these techniques to their business and how they could get started.
Attendees gained a common language around data which allowed them to go back into their business more confident and knowledgeable about why these activities needed to be addressed.
They learnt about the alignment between the data activities and their strategic goals, and how simple changes could reduce risk as well as create opportunities to start getting real value from their data.
Several companies initiated projects to allow them to start looking at, and understanding better, the data in their organisation. Others engaged data expertise from outside their company to address priority areas. And others identified key personnel in their organisation to take ownership of this area and start defining their roadmap.