One of the biggest opportunities we’ve got to learn about how the language we use affects our clients is when we’re doing training. It’s the time we specifically ask them to call us out if we use any terminology that they’re unsure of; the time we use case studies to help demonstrate the purpose and value of why we do what we do with data; and the time they can bring along the buzz words they’ve heard along the way and had no idea what they meant in relation to their business. We have really learnt from listening to people how challenging using data can be for them, and in particular understanding how to actually use it to help make better, more informed decision and identify opportunities.

The world of data is just so full of buzz words, and often it feels like folk are trying to outdo each other with complex and jargon filled sentences about the technical approaches they’re going to take. We set out to build a business which was about a friendly and approachable side to data, and we hope our new website helps set the scene in a way that you’ll know if we’re the folk to call and have a chat with to find out more.

We’re looking forward to sharing this with you in a few weeks, and to allay any fears you may have, the elephant is staying