Effini has solutions for every size of business

Whether you need to start building data literacy in your organisation, want to take a strategic view to using data, or have a specific project in mind, we can help.

Skills - driving effectiveness

Data Literacy
Data Storytelling
Bespoke Workshops
Problem scoping
Business alignment

Strategy - getting started

Data strategy
Data and privacy audits
Data Protection Impact Assessments
Data Architecture
Cloud integration

Data Science - building capability

Predictive analytics
Insight and visualisation
Data Engineering
Data Cleansing
Digital transformation

As an expert data science company, our goal is to enable any business to understand and utilise its data more effectively.

Providing a comprehensive range of services allows us to support you on your entire data journey.

We provide organisations with a real understanding of their data, look to identify potential opportunities, and provide practical, bespoke solutions to ensure every client can make better decisions within their business.

Who are we?

As well as our core team, who you can learn more about below, we work with a number of associates to give us the ability to flex and fit our clients needs at any time.
Jo Watts

Jo Watts

CEO & Founder

Lapsed astrophysicist, mum, squash player, oboist, tea drinker and data governance whiz

Sam Rhynas

COO & Head of Data

Yarn enthusiast, hillwalker, bug finder and data wrangler extraordinaire.

Chris Wilson

Head of Engineering

Technical leader, developer & dad. Connoiseur of sourdough & other bread products, and generally a food & drink fanatic.

Karen Jewell

Karen Jewell

Data Scientist

Sudoku solver, long-distance runner, and curious analyst with a sweet tooth.

Eleanor Mitchell

Data Analyst

Recent couch to 5k jogging convert, labrador owner and alto singer applying 30+ years of industrial experience to help organisations to develop data strategies.

Emma Nylk

Learning Resource Developer

Educational expert, beach loving mum. Chocoholic and an Excel virtuoso.

  • living wage employer logo
  • tech talent charter logo
  • cyber essentials certified logo


Spring Cleaning your KPIs

Knowing if you’re doing well is really important for any organisation. But knowing if things are going wrong can be even more important. Your Key Performance Indicators (KPIs) are metrics that keep track of those Read more…

Get in touch

To chat about how we can help you, call or email us
Find us at the office

4th Floor, The Bayes Centre

47 Potterrow



Email us


Or call...

07753 610 456


Or fill in this form and we'll get back to you...