Effini has solutions for every size of business

Whether you need to start building data literacy in your organisation, want to take a strategic view to using data, or have a specific project in mind, we can help.

Skills - driving effectiveness

Data Literacy
Data Storytelling
Bespoke Workshops
Problem scoping
Business alignment

Strategy - getting started

Data strategy
Data and privacy audits
Data Protection Impact Assessments
Data Architecture
Cloud integration

Data Science - building capability

Predictive analytics
Insight and visualisation
Data Engineering
Data Cleansing
Digital transformation

As an expert data science company, our goal is to enable any business to understand and utilise its data more effectively.

Providing a comprehensive range of services allows us to support you on your entire data journey.

We provide organisations with a real understanding of their data, look to identify potential opportunities, and provide practical, bespoke solutions to ensure every client can make better decisions within their business.

Who are we?

As well as our core team, who you can learn more about below, we work with a number of associates to give us the ability to flex and fit our clients needs at any time.

John Bell

Data Educator

Hillwalker, cyclist, wannabe blues guitarist and data whizz.

Eleanor Mitchell

Data Analyst

Recent couch to 5k jogging convert, labrador owner and alto singer applying 30+ years of industrial experience to help organisations to develop data strategies.

Sam Rhynas

COO & Head of Data

Yarn enthusiast, hillwalker, bug finder and data wrangler extraordinaire.

Emma Nylk

Data Educator

Educational expert, beach loving mum. Chocoholic and an Excel virtuoso.

Karen Jewell

Karen Jewell

Data Scientist

Sudoku solver, long-distance runner, and curious analyst with a sweet tooth.

Jon Date

Digital Communications Specialist

Cactus cultivator, DnD world builder and communications specialist, with a love of books and an inclination for obtaining more dice.

Jo Watts

Jo Watts

CEO & Founder

Lapsed astrophysicist, mum, squash player, oboist, tea drinker and data governance whizz.

Kamal Kaskasoli

Software Engineer

Hillwalker, foodie, film buff. Coffee fuelled developer with a houseplant obsession.

Chris Wilson

Head of Engineering

Technical leader, developer & dad. Connoiseur of sourdough & other bread products, and generally a food & drink fanatic.

Think we could work together?

Share our passion and ethos?

Get in touch!

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The British Data Awards 2022

It is an exciting week here at Effini as we are a finalist in the British Data Awards 2022 and we are delighted to say we have been nominated for SME of the Year and Analytics Company of the Year.

New faces at Effini

This month has seen the team here at Effini grow, as our new Digital Communications Specialist, Jon Date, has started their work with us here at the Bayes Centre. With a background in journalism and Read more…

Robotics, AI and Edinburgh

Robotics and artificial intelligence (AI) have always been a fascinating field that is often over-shadowed by the image portrayed in popular media. When you say the word ‘robot’, most likely something such as the Terminator Read more…

Get in touch

To chat about how we can help you, call or email us
Find us at the office

4th Floor, The Bayes Centre

47 Potterrow



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07753 610 456


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